Plike

Artist-Plike

Plike is the brainchild of Mad Madam Em, an electronic music producer / composer hailing from Champaign, Illinois. The sound of Plike is at once hauntingly beautiful and disturbingly dark, an eccentric layering of natural, organic sounds against heavy digital elements.

Em began her musical journey in 2003, playing bass for the San Diego based industrial / electro band Bishop Buzzkill. In 2005, she began to experiment with keys, synths, drum programming and vocal sequencing, and quickly fell in love with electronic music production and music composition. In early 2014, Plike was born, and the following November Em released her debut solo album, 47th Helen.

Em initially named the project “P’like” as a contraction for “pretend like”, but on releasing the project’s second EP, Empathetic Apathy, she decided to remove the apostrophe, changing the project name to simply “Plike”. Em’s debut album, 47th Helen, tells the story of Helen, a woman whose psyche has fractured due to painful traumas in her past. Confined to a psychiatric hospital, Helen’s different personalities tell of her struggles with depression, addiction, fear, and self doubt. The inspiration for the album’s concept was born from Em’s own struggle with Post Traumatic Stress Disorder, a condition that affects 7.7 million adults in the United States.

When Em began production on Plike’s second EP, Empathetic Apathy, former Bishop Buzzkill bandmate and fellow electronic music producer ASH joined Em to collaborate on two new brand new Plike tracks, “Tripped Script” and “Lessons in Futility”. Empathetic Apathy incorporates a variety of musical styles, a few of which include trap, witch house, and trip hop, as well as elements from genres such as dubstep and drum & bass. Em’s signature childlike toy pianos, cinematic strings and ethereal vocal sampling entertwine with ASH’s expert synthesis engineering and sequencing to form a strangely hypnotic dance of light and shadow. While Empathetic Apathy is not a conceptual album in the same vein as 47th Helen, it paints a vivid picture of many of the struggles we face living in modern day society, touching on topics such as female inequality and America’s deeply embedded fear of nuclear war.

The inspiration for Plike’s third EP, Empty Mirrors, came from Em’s lifelong fascination with paranormal phenomena. This conceptual EP seeks to explore the world of the unseen and the unexplainable; a world of haunted houses, bricked up rooms, and the ghost stories we grow up hearing as children. Each track atmospherically embraces the things that frighten us, mesmerize us, and fill us with a sense of childlike wonder.

Plike’s fourth album, Red Queen, White Queen, is a journey into the darkest shadows of the human psyche. It attempts to explore our deepest inner conflicts, such as societal pressure to conform, while at the same time shining a bright light on the stigma that surrounds those who suffer from mental illness and the damage that it causes, such as suicidal ideation and dissociation. Em’s longtime collaborator ASH worked with Em on the album’s final track, “Headroom”.

Plike’s fifth release, Bending Spoons, is a poignant menagerie of dark lullabies. Em’s most personal release to date, Bending Spoons seeks to understand the complex psychological damage of traumatic experiences that lead to a fractured sense of self. Em and ASH worked together to produce the album’s final track, “Archangel”. Both hauntingly beautiful and intensely disturbing, director David Lynch’s description of his film Fire Walk With Me as “cherry pie wrapped in barbed wire” is a perfect summation of this emotionally raw and richly atmospheric EP.

While in the early stages of producing 47th Helen, Em realized that a singular female vocalist would be essential to the album in order to effectively portray the voice of the protagonist. After an extensive search, the uniquely prominent vocal stylings of VEELA, courtesy of Black Octopus Sound, were chosen to maintain the album’s consistent theme. VEELA’s ethereal vocals were also used in the creation of Empathetic Apathy and Empty Mirrors. Red Queen, White Queen features Scottish vocalist Holly Drummond, as well as the breathtaking vocalizations of world-renowned vocalist Francesca Genco. Plike’s fifth EP, Bending Spoons, features the hypnotic vocalizations of Zara Taylor and soprano Linda Strawberry.

The Mad Madam’s latest masterpiece, “Dark Room” was released on May 25th. She is currently back in the studio, dividing her time between crafting sound design and composing music for the upcoming independent video game, Momo Ichigo, collaborating on new projects with some of her favorite artists, and working on another album due out in late 2018.

Q&A

1) Who are the members of your band and how did you meet?
Even though Plike has mainly been a solo project, my old bandmate Ash joined me in the production of my EP Empathetic Apathy, and we’ve collaborated on a few more songs on various Plike albums. We met back in the day working together at a Sam Ash music store in Clearwater Florida, selling guitars and pro audio equipment. And goofing around a lot. 🙂

2) How long have you been in Austin and how long have you played music?
I lived in Austin for eight years, and let me tell you, I am seriously missing some County Line BBQ! I recently relocated to Illinois to be closer to family, but I’m hoping to make it back to Austin in the next few years. I’ve been playing music since my mom started me on piano lessons when I was five – when I was a little older, I fell in love with the grunge scene and got into playing rhythm guitar and then bass, before finally falling in love with electronic music production.

3) Has the city of Austin had any influence in the style or direction of your music?
Oh my gosh yes! the Austin music scene is so diverse, I was inspired by so many different styles of local music that some of those styles found their way into my own music! It’s a great scene for musicians.

4) Do you perform live shows in Austin, and if so, what are your favorite venues?
I’m sad to say that I didn’t play any live shows in Austin, I’ve been so focused on making music rather than playing live for a long time now, but recently I’ve been thinking about putting together a live rig! 🙂

5) Are there other bands in Austin you’d recommend to your fans?
Definitely! Calliope Musicals is a kickass indie rock band from Austin, they do some really incredible experimental stuff. I’m also a huge fan of The Brothers Burn, love their eclectic electronic style!

6) What musicians have most influenced you?
I’d have to put Portishead at the top of that list, they were my first introduction to trip-hop, and I still listen to their album Dummy obsessively. Trent Reznor’s work in films is incredibly inspiring, his music always propels a scene to such a crazy level, it just sticks with you for days. And I will always have a big special place in my heart for Alice in Chains, so raw and real, and those vocal harmonies!

7) What’s the best thing to that has happened to your band?
I’d have to say that getting my music into films has been a longtime dream come true. I just feel like music and visuals go together so perfectly, and I can’t even imagine how many times I’ve fallen in love with a track I’ve heard first in a film. It’s very exciting and I hope to have the opportunity to do more film work in the future!

8) Any cringe-worthy moments the band has endured that you’re willing to divulge?
I am laughing so hard because YES! When I launched this project, I named it “P’like” with an apostrophe – that was pretty much the derpiest move ever! I didn’t realize that it would look like Pee-Like rather than “Plike”, I was just thinking of P’like being a contraction for “pretend like”. Not to mention all of the programming languages that turn an apostrophe into gobbledegook! I eventually wised up and changed it to simply Plike, but I had a lot of embarrassing moments over that darn apostrophe! 🙂

9) Is there anything you’d care to share or anything else you’d like to let us know about?
I am so excited about an upcoming independent film called Time Freak, starring Sophie Turner and Asa Butterfield. They licensed one of my songs for the soundtrack, and that was one of the most exciting moments of my life! The film will be coming out later this year, and it looks amazing!

10) Give us one fun fact.
I am a huge. Huge. Star Trek nerd! I even have the Klingon insignia tattooed on my wrist, and I own a copy of the Klingon Dictionary (although I’m not very good at speaking it yet!)

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